ForestMatters, LLC (“we,” “our,” or “us”) operates forestmatters.com. This Privacy Policy explains what information we collect, how we use it, and your rights with respect to that information.
Information We Collect
We use Google Analytics 4 to collect anonymized usage data. This includes:
- Pages visited and time spent on each page
- General location (country and region — not precise location)
- Browser type, device type, and operating system
- Referring website or search query
- Site interactions (clicks, scroll depth)
We do not collect: names, email addresses, phone numbers, or any personal financial data entered into our calculators. All calculator inputs — income, savings amounts, debt balances, and similar figures — are processed entirely in your browser and are never transmitted to our servers or to any third party.
How We Use This Information
Analytics data is used to understand how visitors use the site — which tools are most used, where people come from, and how we can improve the experience. We do not sell, share, or monetize this data beyond what is described in this policy.
Cookies
We use cookies through Google Analytics to distinguish repeat visitors and understand usage patterns. These are analytics cookies only — we do not use advertising cookies or tracking pixels for retargeting. You can opt out of Google Analytics tracking by installing the Google Analytics opt-out browser add-on, or by adjusting your browser’s cookie settings.
Third Parties
We use the following third-party services:
Google Analytics 4
Used for site analytics. Data is subject to Google’s Privacy Policy. Google Analytics is configured with IP anonymization enabled.
Affiliate Networks
When you click affiliate links, you may be subject to the privacy policies of those affiliate networks and partner companies. We are not responsible for the privacy practices of third parties. See our Affiliate Disclosure for more information.
Children’s Privacy
This site is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, contact us and we will delete it.
Your Rights (CCPA & GDPR)
Depending on your location, you may have additional rights regarding your personal data:
California residents (CCPA): You have the right to know what personal information is collected about you, request deletion of your data, and opt out of the sale of personal information. We do not sell personal information.
EU/EEA residents (GDPR): You have the right to access, correct, delete, or restrict processing of your personal data, and the right to data portability. Since we collect only anonymized analytics data and no personal calculator inputs, most GDPR requests can be addressed by opting out of Google Analytics.
To exercise any of these rights, contact us at the address below.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top of this page. Material changes will be noted prominently. Continued use of the site after changes are posted constitutes acceptance of the updated policy.
Contact
If you have questions or requests regarding this Privacy Policy, contact us at hello@forestmatters.com.