ForestMatters, LLC (“we,” “our,” or “us”) operates forestmatters.com. This Privacy Policy explains what information we collect, how we use it, and your rights with respect to that information.
Information We Collect
We run our own privacy-light, first-party analytics to collect anonymized usage data. It only runs after you accept analytics in the cookie banner, and it includes:
- Pages visited and the link or search that referred you
- General location (country, region, and city), derived from your network, not precise GPS
- Browser, device type, and operating system
- Campaign tags (UTM) on the link you arrived through
- Clicks on links that leave our site
- Page performance timings and technical error messages (with any emails, tokens, or query strings removed) so we can fix bugs
- A random id stored in your browser to recognize repeat visits, so we can tell new visitors from returning ones; it is never linked to your identity
We do not collect: names, email addresses, phone numbers, or any financial data entered into our calculators.
Financial inputs entered into our calculators are processed entirely in your browser. They are never transmitted to our servers, never stored, and never shared. We have no access to the numbers you run through our tools.
How Our Analytics Works
Our analytics is first-party and privacy-light: it runs only after you accept analytics in the cookie banner, and declining turns it off entirely. We use no third-party analytics tracker.
We never store your raw IP address. It is converted to a one-way hash used only to limit abuse of these endpoints, and it is not stored on any analytics record. This data stays with us (held in our own database), is never sold, and is used only to improve the site.
How We Use This Information
Analytics data is used to understand how visitors use the site: which tools are most used, where people come from, and how we can improve the experience. We do not sell, share, or monetize this data beyond what is described in this policy.
Cookies
We do not use third-party analytics cookies, advertising cookies, or tracking pixels for retargeting. Our own first-party analytics does not use cookies; it stores a random id in your browser’s local storage to recognize repeat visits, and it runs only after you accept. You can turn it off at any time by declining in the cookie banner or by clearing your browser’s site data.
Third Parties
We use the following third-party services:
Vercel
Hosts the site and provides privacy-friendly, cookieless aggregate traffic measurement. Data is subject to Vercel’s Privacy Policy.
Affiliate Networks
When you click affiliate links, you may be subject to the privacy policies of those affiliate networks and partner companies. We are not responsible for the privacy practices of third parties. See our Affiliate Disclosure for more information.
Children’s Privacy
This site is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, contact us and we will delete it.
Your Rights (CCPA & GDPR)
Depending on your location, you may have additional rights regarding your personal data:
California residents (CCPA): You have the right to know what personal information is collected about you, request deletion of your data, and opt out of the sale of personal information. We do not sell personal information.
EU/EEA residents (GDPR): You have the right to access, correct, delete, or restrict processing of your personal data, and the right to data portability. We collect only usage analytics and no personal calculator inputs, and our analytics is off until you accept it, so most requests can be addressed by declining analytics in the cookie banner.
To exercise any of these rights, use the contact information on this page.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top of this page. Material changes will be noted prominently. Continued use of the site after changes are posted constitutes acceptance of the updated policy.
Contact
Contact information will be added in a future update.